What it is
Vitamina A. Survey on the relationship between artists and businesses in the Marche region is an analysis of the business sector in the Marche region aimed at identifying possible models of creative intervention within companies, and the benefits and obstacles of the relationship between companies and creative people.
The survey was developed by identifying the representative target of regional entrepreneurs both from the point of view of size (large, medium and small enterprises) and from the point of view of the production sector (manufacturing, service offer, etc.).
The survey contains some qualitative and quantitative data on the needs of businesses in the Marche region (innovation, promotion, leadership management, etc.) and the perceptions of entrepreneurs towards the contribution of creative people in companies.
Finally, the survey reports on the artistic interventions proposed to the companies involved, providing case studies and evaluation reports on the effectiveness of the combination of artistic skills and business needs.
Who it is designed for
- For enterprises and companies that want to experiment with innovative business models to manage leadership, stimulate creativity in their production process, and encourage internal and external understanding of company values.
- To artists and creative people looking for insights into the use of creative skills in the workplace and in their local area.
Credits
Survey conducted by Sineglossa in 2016 for Consorzio Marche Spettacolo as part of the S.IN.C. project with the contribution of the Distretto Culturale Evoluto.