What it is
MATCH! #research is a study on the relationship between innovation and creativity in South Tyrol’s areas of excellence. The research contains a survey, carried out between October 2018 and July 2019, on the needs of South Tyrolean companies regarding the implementation of skills and expertise of cultural and creative enterprises: business development & design thinking, external communication, internal communication and corporate culture, product and service development, leadership management and team building.
The research involves a sample of 21 companies from sectors selected as ‘excellence’ in South Tyrol, in addition to creative companies, as presented from the IDM Ecosystems (Automotive, Construction, Food, ICT & Automation and Sport & Alpine Safety).
The study includes a review of the data collected and targeted interviews with the protagonists of the Match! project as well as a mapping of existing national and international good practices on the topic of cross innovation, accompanied by targeted interviews with the protagonists.
Who it is designed for
- For businesses and companies that want to experiment with innovative business models to manage leadership, stimulate creativity in their production processes, and encourage internal and external understanding of company values.
- For artists and creative people looking for insights into the use of creative skills in the workplace and in their local area.
Credits
Survey conducted for IDM Creative industries by Sineglossa.
