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Generativa

The Italian academy on Generative Artificial Intelligence for those working in the cultural and creative field (institutions, third sector organisations, artists and creatives)

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What you find here

Generativa is the academy on generative artificial intelligence dedicated to the cultural and creative sector. It offers a critical and practical exploration of generative AI technologies, with the aim of enabling artists and cultural professionals (working in cultural and creative industries, GLAM – galleries, libraries, archives and museums, and revitalized cultural spaces) to make conscious, effective, and co generative use of AI.

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Learning objectives

As the organization in charge of the Academy’s training program, Sineglossa has designed a pathway that responds to the specific needs of the cultural and creative sector, gathered through context analysis and focus groups. Generativa:

  • provides critical tools to analyze the evolution of generative AI, understand how it works, and assess its impacts and socio cultural implications.
  • promotes mindful and context aware use of AI tools in creative, communication, and design processes.
  • enables the design and testing of innovative practices, works, services, and cultural models that integrate generative AI, with attention to sustainability, inclusion, and social impact.
  • fosters the building of an interdisciplinary network among artists, cultural professionals, technologists, and scholars, to stimulate exchange, collaboration, and critical reflection on the relationship between art, culture, technology, and society.

Faculty

Credits

GENERATIVA is a project of Consorzio Materahub and Cluster Basilicata Creativa, Sineglossa, Tlon and the University ‘Federico II’ of Naples, funded by the PNRR grants through the call TOCC (Digital Transition for Organisations dealing with Culture and Creativity), promoted by the Ministry of Culture and managed by Invitalia.

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