ARTWALKS is the app that allows users to enjoy a playful and interactive experience, hunting for the content needed to compose a digital postcard.
To users Artwalks offers original content, specially produced by artists and characterised by a strong emotional impact.
To customers Artwalks offers the opportunity to be promoted directly by its users, through sharing the postcard on social channels. It has been selected as the official App of the Brera Design District 2017.
The app is connected to a paper map on which points of interest are indicated and described.
The blend of analogue and digital makes the experience a real exploration in which, while trying to get to your destination, you get lost to find something else.
Awards
Notice: Artwalks is no longer running since 2021.
1) SEARCH for the points of interest in the guide available at the reception points and set off;
2) CREATE your own postcard from the original images and poems produced by the Artwalks artists and post it with a selfie;
3) SHARE the postcard in real time on your social channels or save it on your device.
Credits
ARTWALKS is a project ideated and curated by Sineglossa.
