What is
AI Compass for Cultural Heritage. Reflections for the Conscious Adoption of Generative AI is a research project carried out by the University of Turin and Sineglossa which explores the relationship between cultural institutions and generative artificial intelligence, offering a strategic compass for museums, archives, and libraries seeking to navigate expectations, opportunities, and risks associated with the adoption of generative AI.
The report is based on a qualitative study that combines interviews with professionals working in the cultural sector and an analysis of case studies of projects already using artificial intelligence to enhance cultural heritage.
The objective of the research is to understand how AI is transforming the ways in which cultural institutions produce knowledge, mediate relationships with audiences, and design new forms of access to heritage.
The research includes:
- State of the art: an analysis of perceptions and practices of cultural institutions regarding the use of AI.
- Field experiences: case studies showing how museums, archives, and foundations are experimenting with AI-based tools for cultural mediation, education, and audience engagement.
- Strategic recommendations: guidelines for designing sustainable, ethical, and mission-aligned AI-based interventions.
Who it is designed for
- museums, archives, and libraries
- cultural heritage professionals
- cultural designers and innovators
- policymakers and public institutions
- researchers working in the field of digital culture
Credits
The AI Compass for Cultural Heritage research is curated by
Alessia Tripaldi (Sineglossa), Simone Natale, and Luca Befera (University of Turin). Developed within the framework of the project PE 0000020 CHANGES – CUP University of Turin, funded by the European Union – NextGenerationEU, 2024–2026.
