What it is
Vitamina A. Survey on the relationship between artists and businesses in the Marche region is an analysis of the business sector in the Marche region aimed at identifying possible models of creative intervention within companies, and the benefits and obstacles of the relationship between companies and creative people.
The survey was developed by identifying the representative target of regional entrepreneurs both from the point of view of size (large, medium and small enterprises) and from the point of view of the production sector (manufacturing, service offer, etc.).
The survey contains some qualitative and quantitative data on the needs of businesses in the Marche region (innovation, promotion, leadership management, etc.) and the perceptions of entrepreneurs towards the contribution of creative people in companies.
Finally, the survey reports on the artistic interventions proposed to the companies involved, providing case studies and evaluation reports on the effectiveness of the combination of artistic skills and business needs.
Who it is designed for
- A imprese e aziende che vogliono sperimentare modelli imprenditoriali innovativi per gestire la leadership, stimolare la creatività dei propri processi produttivi, favorire la comprensione interna ed esterna dei valori dell’azienda.
- Ad artiste e artisti, creative e creativi in cerca di approfondimenti sull’impiego delle competenze creative nel mondo del lavoro e nel proprio contesto territoriale.
Credits
Indagine realizzata da Sineglossa per il Consorzio Marche Spettacolo
nell’ambito del progetto S.IN.C. con il contributo del Distretto Culturale Evoluto.
