Generativa is the academy on generative artificial intelligence dedicated to the cultural and creative sector. It offers a critical and practical exploration of generative AI technologies, with the aim of enabling artists and cultural professionals (working in cultural and creative industries, GLAM – galleries, libraries, archives and museums, and revitalized cultural spaces) to make conscious, effective, and co generative use of AI.
Project news
Learning objectives
As the organization in charge of the Academy’s training program, Sineglossa has designed a pathway that responds to the specific needs of the cultural and creative sector, gathered through context analysis and focus groups. Generativa:
- provides critical tools to analyze the evolution of generative AI, understand how it works, and assess its impacts and socio cultural implications.
- promotes mindful and context aware use of AI tools in creative, communication, and design processes.
- enables the design and testing of innovative practices, works, services, and cultural models that integrate generative AI, with attention to sustainability, inclusion, and social impact.
- fosters the building of an interdisciplinary network among artists, cultural professionals, technologists, and scholars, to stimulate exchange, collaboration, and critical reflection on the relationship between art, culture, technology, and society.
Faculty
Francesco Frisari
Author and director, with a PhD in philosophy and studies in Creative Fiction Writing at the Columbia University, he collaborated with Corrado Augias and Michela Murgia for Rai 3. He has written and directed with Steve Della Casa the documentary Perché sono un genio! Lorenza Mazzetti (produced by Tangram with the British Film Institute, presented at Venice 73, mentioned at the Nastri d’Argento). He’s the author and director of the film The Prompt (produced with AIxIA and Rai Cinema) and the documentary Quale allegria (coming out in 2025, produced by Fantomatica in collaboration with Rai Cinema).
Roberto Pugliese
He lives and works between Naples and Rome. His research draws energy from sound art and kinetic and programmed art. Through mechanical devices piloted by software that interact with the environment and the audience, he explores the relationships between man and technology and the cognitive processes that set apart natural and artificial structures. He exhibited in in institutions such as ZKM (Karlsruhe), GNAM, Palazzo delle Esposizioni and Palazzo Barberini (Roma), Muse (Trento), Fondazione Gervasuti (Venice), Tenuta Lo Scompiglio (Vorno) e Galleria Mazzoli (Berlin). He’s been awarded by Ars Electronica (Linz), Fundación Telefónica (Madrid) and VAF (Rome).
Michele Cremaschi
Digital artist and researcher, whose work sits at the crossroads between arts, technology and politics. His PhD research on the human-machine interaction examines the ideologies of the big language models through an original concept design: Macchine per Dialoghi Disobbedienti. His project Isotta – Intelligent System for Organic Tweeting and Thoughtful Artistry was presented at Ars Electronica 2023, CHI 2023 (Hamburg), DIS 2024 (Copenhagen) e CHItaly 2023 (Turin).
With Sineglossa, Cremaschi develops training programs that involve artists from different branches on the themes of machine learning and Large Language Models, with an attention to the social impact of AI. His works have been presented in festivals and international residences such as Santarcangelo, Ipercorpo, Edinburgh Fringe, L-EST/European Performing Arts and Transmedia Lab (Le Granit, France) and Teatro dei Venti – Trasparenze Festival (Modena).
Silvia Galletti
Digital artist and researcher, whose work sits at the crossroads between arts, technology and politics. His PhD research on the human-machine interaction examines the ideologies of the big language models through an original concept design: Macchine per Dialoghi Disobbedienti. His project Isotta – Intelligent System for Organic Tweeting and Thoughtful Artistry was presented at Ars Electronica 2023, CHI 2023 (Hamburg), DIS 2024 (Copenhagen) e CHItaly 2023 (Turin).
With Sineglossa, Cremaschi develops training programs that involve artists from different branches on the themes of machine learning and Large Language Models, with an attention to the social impact of AI. His works have been presented in festivals and international residences such as Santarcangelo, Ipercorpo, Edinburgh Fringe, L-EST/European Performing Arts and Transmedia Lab (Le Granit, France) and Teatro dei Venti – Trasparenze Festival (Modena).
Jerry Galle
Artist and researcher, he investigates the complex relationship between digital technology, nature and culture. He utilizes software and digital images in non-conventional ways, exploring the role of doubt and error in computational systems. His works, that question the language and the algorithmic mediation of reality, have been presented in institutions such as Muhka, Bozar, Museum Dhondt-Dhaenens, Wiels, British Film Institute, Rotterdam International Film Festival, EMAF, Museum Dr. Guislain and Ars Electronica. He’s a Fellow at V2_ and researcher at KASK School of Arts, University College Ghent.
Alexey Yurenev
Artist, visual researcher and professor, his work explores the intersections between memory, technology and production of knowledge. He’s an Adjunct Faculty in the visual arts MFA Program of Columbia University and a faculty member at the International Center of Photography (ICP) of New York. His works have been displayed internationally in places such as FOAM (Amsterdam), Hangar (Brussels), MOMus Modern/Costakis Collection (Thessaloniki) and Rencontres d’Arles. He is the author of the book Seeing Against Seeing (coming out in 2025). His projects have been featured in The New York Times, National Geographic, Literary Hub and Topic, and held in collections such as the Johns Hopkins University Special Collections, the FOAM Museum and the Anti-Krieg Museum. He has been recognized by Photographer of the Year International and has received his Silurian Society Award for excellence in arts and culture journalism.
Damien Roach
London-based artist, designer, musician and professor, he works between art, design, publishing, sound and audiovisual media. Currently he’s a PhD student at the Royal College of Art with a research project titled Acid Realism, dedicated to AI, machine vision and nonhuman planetarity. He has exhibited at an international level, including the 51th Venice Biennale, Tate Modern, Tate Britain, Swiss Institute (New York), Roberts Art Foundation (London), Kunst Halle St. Gallen, Arnolfini (Bristol), Gasworks (London) and Neuer Aachener Kunstverein (Germany).
Sarah Ciston
Artist-researcher, she develops instruments to bring intersectional and critical-creative approaches to machine learning. The project AI War Cloud Database won the S+T+ARTS Grand Prize 2025 at Ars Electronica. She received a research scholarship at the Akademie der Künste in Berlin, the Center for Advanced Internet Studies and the Humboldt Institute for Internet and Society. She’s the author of A Critical Field Guide for Working with Machine Learning Datasets and she’s one of the authors of Inventing ELIZA: How the First Chatbot Shaped the Future of AI (MIT Press, 2026).
Credits
GENERATIVA is a project of Consorzio Materahub and Cluster Basilicata Creativa, Sineglossa, Tlon and the University ‘Federico II’ of Naples, funded by the PNRR grants through the call TOCC (Digital Transition for Organisations dealing with Culture and Creativity), promoted by the Ministry of Culture and managed by Invitalia.
