We live in an era where cutting-edge technologies are radically altering the way we create and consume cultural and creative content. Which tools and skills are required to navigate and thrive in this new digital landscape?
Projects goals
Generativa is an Italian academy where you can acquire advanced knowledge on how to use Generative Artificial Intelligence in communication, design, film, fashion, architecture, visual arts, crafts, publishing and more. The project aims to train new professionals who will be crucial for the future of the cultural and creative industries. Course enrolments will open from June 2025.
Training programme
Sineglossa will be responsible for the Academy’s training course, involving leading experts from the Italian and international scene. The design of the training course will respond to the specific needs of the cultural and creative sector, gathered through context analysis and focus groups.
Credits
GENERATIVA is a project of Consorzio Materahub and Cluster Basilicata Creativa, Sineglossa, Tlon and the University ‘Federico II’ of Naples, funded by the PNRR grants through the call TOCC (Digital Transition for Organisations dealing with Culture and Creativity), promoted by the Ministry of Culture and managed by Invitalia.
