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fAIr Media

A media literacy training project to debunk mis/disinformation and anticipate the impact of generative AI on the media landscape

YEAR
2024 – 2026

ROLE
Partner

CATEGORY
Education and training

The main goal of the fAIr media project is to debunk disinformation, promote media literacy and strengthen citizens’ critical approach to media (including social media) through an active and participative methodology involving artificial intelligence, professionals (journalists, designers), artists and young citizens.

The fAIr media project encourages the construction of a transparent and safe media landscape by stimulating participation and debate among more than 700 people in three rounds of training events in 4 European countries. During the workshops, participants are given new skills to interact with AI tools to fully understand how generative artificial intelligence is revolutionising the media industry and reshaping the way we consume and engage with media content. 

Following the workshops, an illustrated debunking tactics glossary will be produced with the insights from the previous activities. It will be an innovative manifesto, co-created by citizens and artists, with the aim of getting the concerns of non-experts across to policy makers in a visually appealing and understandable way. 

The glossary will be disseminated through a third cycle of public events involving over 300 citizens between Italy and Ars Electronica Festival 2026 in Austria.

fAIr Media is a project led by Fundación Zaragoza Ciudad del Conocimiento in collaboration with Baltan Laboratories, Sineglossa and Ars Electronica, co-funded by the European Union within the CERV (Citizens, Equality, Rights and Value) programme.



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