{"id":35078,"date":"2019-03-10T21:17:17","date_gmt":"2019-03-10T21:17:17","guid":{"rendered":"https:\/\/sineglossa.it\/?post_type=progetto&p=35078"},"modified":"2025-05-10T05:34:03","modified_gmt":"2025-05-10T05:34:03","slug":"ecce-impresa","status":"publish","type":"progetto","link":"https:\/\/sineglossa.it\/en\/projects\/ecce-impresa\/","title":{"rendered":"ECCE IMPRESA"},"content":{"rendered":"\t\t
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The purpose of the game is to\u00a0i<\/strong>dentify artworks that represent corporate values<\/b>.\u00a0Love, war, memory \u2013 these are universal concepts that artists filter through their vision and return to us in the form of a unique and original work.<\/p>

The game is held as a workshop led by an artist and a corporate trainer. From the suggestions derived, the artist creates for the company involved a\u00a0specific<\/strong>\u00a0work<\/b>\u00a0inspired by its corporate values.<\/p>

Ecce Impresa is an\u00a0exclusive intervention<\/b>: the artistic context and the artist are adapted to the vision and needs of the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The intervention for Luciana Mosconi Company<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Luciana Mosconi is the\u00a0Marche region\u2019s 1st<\/strong>\u00a0pasta\u00a0factory in Italy<\/strong>\u00a0in the dry egg pasta sector and 2nd overall brand in the market. Luciana Mosconi\u2019s corporate culture is represented by three values that identify the qualities of both the pasta and the company itself:\u00a0Rough<\/em>,\u00a0Tough<\/em>,\u00a0Marchigiana<\/em>.<\/p>

It was inspired by these three words that Sineglossa shaped the intervention and selected the artist who could best interpret them: Annaclara Di Biase, a visual artist from the Marche region of Italy.<\/p>

The\u00a0company welcomed the Ecce Luciana team to its headquarters<\/strong>, taking them through the stages of the production process that leads from the raw material to the final pasta package.<\/p>

Luciana Mosconi\u00a0employees, contractors and collaborators<\/strong>\u00a0were then\u00a0involved in a workshop<\/strong>\u00a0hosted by a prestigious exhibition setting: the contemporary sculpture exhibition Ecce Homo, at\u00a0La Mole<\/a><\/strong>\u00a0in Ancona. Divided into teams and guided by the artist and a corporate trainer, they identified the sculptures that best represented the words rough, tough, and Marche.<\/p>

Starting from the visual stimuli drawn from the visit to the company and from the words of the participants in the workshop, Annaclara Di Biase created six installations whose raw material is the company\u2019s own product: pasta.<\/p>

The works were installed within the\u00a0Ecce Homo exhibition<\/strong>, in dialogue with the sculptures on display, and\u00a0presented to the public<\/strong>\u00a0at a vernissage hosted by the festival
art+b=love(?)<\/a>, thus telling the story of the company to stakeholders and citizens alike.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\"CreditsfotoPhoto\u00a9Giacomo<\/figure><\/div>
\"CreditsfotoPhoto\u00a9Giacomo<\/figure><\/div>
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ECCE LUCIANA Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The impact of ECCE LUCIANA as told by the company\u2019s CEO: \u201cExpectations were not met. We went beyond expectations<\/em>\u201c.\u00a0<\/b>With these words Marcello Pennazzi, CEO of Luciana Mosconi, comments on the intervention Ecce Luciana.<\/p>

An encounter between Art and Enterprise that thus produced the desired results: which ones?<\/p>

  • Teambuilding<\/b>: \u201cIt is never trivial to carry out a project that makes everyone happy to participate, and at the same time it rarely happens to team up through initiatives that are not strictly work-related.\u201d<\/li>
  • Corporate culture<\/b>: \u201cMy employees experienced the product differently because they were stimulated to breathe it in a different way than they experience it on a daily basis.\u201d<\/li>
  • Communication<\/b>: \u201cCommunicating a mass market product is a complex operation, and finding a channel that differentiates you in a meaningful way is a major plus. What convinced me to do this project was that it was an initiative for my city.\u201d<\/li>
  • Art&Enterprise<\/b>: \u201cIf we had met a more stingy artist, the project would not have succeeded. Annaclara lived and metabolized our product, giving a personal reading of a real story and narrative. I wanted to be amazed and I was amazed.\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Credits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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    ECCE IMPRESA\u00a0<\/strong>is a format designed and curated by Sineglossa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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    Related reaserch<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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