{"id":42752,"date":"2026-03-24T13:42:14","date_gmt":"2026-03-24T13:42:14","guid":{"rendered":"https:\/\/sineglossa.it\/?p=42752"},"modified":"2026-04-14T09:57:51","modified_gmt":"2026-04-14T09:57:51","slug":"the-ai-compass-for-cultural-heritage-now-online","status":"publish","type":"post","link":"https:\/\/sineglossa.it\/en\/news-en\/the-ai-compass-for-cultural-heritage-now-online\/","title":{"rendered":"The AI Compass for Cultural Heritage now online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42752\" class=\"elementor elementor-42752 elementor-42662\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-176ff29 e-con-full e-flex e-con e-parent\" data-id=\"176ff29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131d556 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"131d556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"70\" height=\"25\" src=\"https:\/\/sineglossa.it\/wp-content\/uploads\/2023\/02\/Barretta-gialla.svg\" class=\"attachment-full size-full wp-image-14746\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc172f8 elementor-widget elementor-widget-heading\" data-id=\"bc172f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The need for an AI Compass in Cultural Heritage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca9518 elementor-widget elementor-widget-text-editor\" data-id=\"5ca9518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"203\" data-end=\"548\">Museums, archives, and libraries are entering a new phase of digital transformation. After years focused on the digitisation of collections and the development of tools for online fruition, the emergence of generative artificial intelligence is opening up new possibilities for accessing heritage, conducting research, and engaging with audiences.<\/p><p data-start=\"550\" data-end=\"809\">At the same time, the adoption of AI raises crucial questions:<br data-start=\"612\" data-end=\"615\" \/>&#8211; How can cultural institutions maintain their authority and credibility?<br data-start=\"688\" data-end=\"691\" \/>&#8211; How can technology avoid becoming mere spectacle?<br data-start=\"742\" data-end=\"745\" \/>&#8211; What skills are needed to design useful and sustainable tools?<\/p><p data-start=\"811\" data-end=\"1018\">With the purpose of answering these questions, <strong>University of Turin<\/strong>\u00a0and\u00a0<strong>Sineglossa <\/strong>carried out a new research project <a href=\"https:\/\/sineglossa.it\/en\/tools\/ai-compass-for-cultural-heritage\/?preview_id=42731&amp;preview_nonce=68e6917648\" target=\"_blank\" rel=\"noopener\"><em data-start=\"839\" data-end=\"930\">AI Compass for Cultural Heritage. Reflections for the Responsible Adoption of Generative AI<\/em><\/a>.<\/p><p data-start=\"1020\" data-end=\"1293\">The adoption of artificial intelligence in the cultural sector is not merely a technological issue, but a cultural process that requires strategic vision, interdisciplinary skills, and ethical responsibility. <strong><em>AI Compass<\/em><\/strong> provides institutions with a framework to reflect on:<\/p><ul data-start=\"1295\" data-end=\"1484\"><li data-section-id=\"10y3t1w\" data-start=\"1295\" data-end=\"1354\">the role of AI in the digital transformation of culture<\/li><li data-section-id=\"1dyuj5v\" data-start=\"1355\" data-end=\"1428\">how to design technological interventions aligned with cultural goals<\/li><li data-section-id=\"1won523\" data-start=\"1429\" data-end=\"1484\">how to develop a conscious governance of innovation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad1af05 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"ad1af05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"70\" height=\"25\" src=\"https:\/\/sineglossa.it\/wp-content\/uploads\/2023\/02\/Barretta-gialla.svg\" class=\"attachment-full size-full wp-image-14746\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9888aab elementor-widget elementor-widget-heading\" data-id=\"9888aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The research by Sineglossa and the University of Turin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f262a elementor-widget elementor-widget-text-editor\" data-id=\"18f262a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1550\" data-end=\"1722\">The research combines <strong>interviews with cultural sector professionals<\/strong> and the <strong>analysis of AI-based case studies<\/strong> that use artificial intelligence to enhance cultural heritage.<\/p><p data-start=\"1724\" data-end=\"2102\">It was conducted by\u00a0<a href=\"https:\/\/sineglossa.it\/team\/alessia-tripladi\/\" target=\"_blank\" rel=\"noopener\"><span>Alessia Tripaldi<\/span><\/a><span>,\u00a0<\/span><a href=\"https:\/\/www.studium.unito.it\/do\/docenti.pl\/Alias?simone.natale\" target=\"_blank\" rel=\"noopener\"><span>Simone Natale<\/span><\/a>, Associate Professor of Media Theory and History at the Department of Philosophy and Education Sciences, University of Turin, and\u00a0<a href=\"https:\/\/cdsdams.campusnet.unito.it\/do\/docenti.pl\/Alias?luca.befera#tab-profilo\" target=\"_blank\" rel=\"noopener\"><span>Luca Befera<\/span><\/a>, Research Fellow at the University of Turin, in collaboration with\u00a0<a href=\"https:\/\/avicom.mini.icom.museum\/\" target=\"_blank\" rel=\"noopener\"><span>AVICOM<\/span><\/a>\u00a0ICOM International Committee for Audiovisual, New Technologies and Social Media, and\u00a0<a href=\"https:\/\/www.infoclio.ch\/it\"><span>infoclio.ch<\/span><\/a>, Switzerland.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71734b elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"d71734b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"70\" height=\"25\" src=\"https:\/\/sineglossa.it\/wp-content\/uploads\/2023\/02\/Barretta-gialla.svg\" class=\"attachment-full size-full wp-image-14746\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a80bd elementor-widget elementor-widget-heading\" data-id=\"d4a80bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key results\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1fcfa0 elementor-widget elementor-widget-text-editor\" data-id=\"f1fcfa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2126\" data-end=\"2421\">The research outlines an evolving landscape in which artificial intelligence is perceived by cultural institutions as an <strong>ambivalent technology<\/strong>: on one hand <strong>complex and still difficult to govern<\/strong>, on the other<strong> capable of opening up new possibilities for access, mediation, and audience engagement<\/strong>.\u00a0The findings highlight critical issues related to the reliability of generated content, the risks of bias in training systems, and the challenge of integrating these solutions into long-term sustainable strategies. At the same time, the research shows how these technologies can help <strong>make content more understandable without oversimplifying it<\/strong>, <strong>enhance less accessible heritage<\/strong>, and activate new forms of engagement &#8211; especially among younger audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1be7b elementor-widget elementor-widget-heading\" data-id=\"fc1be7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Recommendations for cultural institutions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a075dee elementor-widget elementor-widget-text-editor\" data-id=\"a075dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Developing Widespread Skills (AI Literacy) <br \/><\/strong>Investing in AI literacy is essential not only as technical training, but as a widespread ability to understand the implications, limits, and potential of artificial intelligence within cultural institutions. Building this awareness is a necessary condition for informed decision-making and effective innovation governance.<\/li><li><strong>Rethinking Processes and Design Models<br \/><\/strong>Tools such as chatbots and conversational interfaces are effective when designed around content and cultural objectives, avoiding standardised solutions. The most successful experiences emerge from co-design processes that combine technological and cultural expertise, strengthening quality and long-term sustainability.<\/li><li><strong>Defining Sustainable Strategies<br \/><\/strong>Clear objectives make it possible to select appropriate tools and evaluate their effectiveness over time. At the same time, sustainability must be planned from the outset, including maintenance, monitoring, and the possibility of future development.<strong>\u00a0<\/strong><\/li><li><strong>Ensuring Ethics and Reliability<br \/><\/strong>To maintain authority and trust, institutions must ensure the quality and provenance of data, prevent bias and hallucinations, and be transparent about their use of AI.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e4cda elementor-widget elementor-widget-heading\" data-id=\"91e4cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Research presentation events<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2084c elementor-widget elementor-widget-text-editor\" data-id=\"6a2084c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4705\" data-end=\"4896\">Starting in April, Sineglossa and the University of Turin are organising a series of online and in-person events to present the research findings and foster dialogue with the cultural sector.<\/p><p data-section-id=\"pephqi\" data-start=\"4898\" data-end=\"4927\"><strong>\ud83d\udccd April 9, 2026 \u2013 Pesaro<\/strong><\/p><p data-start=\"4929\" data-end=\"5175\">The research will be presented as part of the public event <em data-start=\"4988\" data-end=\"5093\">\u201c<\/em><a href=\"https:\/\/sineglossa.it\/en\/news-en\/talk-about-ai-and-museums-at-pesaro\/\" target=\"_blank\" rel=\"noopener\">How Digital and AI Are Changing Museums. National Perspectives and Experiences from the Marche Region<\/a><em data-start=\"4988\" data-end=\"5093\">\u201d<\/em>, organised by the <a href=\"https:\/\/dicolab.it\/hub\/emilia-romagna-marche\/\" target=\"_blank\" rel=\"noopener\">Emilia-Romagna and Marche HUB of Dicolab \u2013 Cultura al digitale.<\/a><\/p><p data-start=\"5177\" data-end=\"5779\">During the event, which will take place at 5:00 PM at <strong>Palazzo Gradari (Via Gioacchino Rossini 26, Pesaro), <\/strong><a href=\"https:\/\/sineglossa.it\/team\/alessia-tripladi\/\" target=\"_blank\" rel=\"noopener\">Alessia Tripaldi<\/a> (Sineglossa) will present the <em data-start=\"5317\" data-end=\"5351\">AI Compass for Cultural Heritage<\/em> research, alongside contributions and case studies from the Scuola Nazionale del Patrimonio e delle Attivit\u00e0 Culturali, the Museo del Mare of San Benedetto del Tronto, the Mindful Artificial Intelligence Innovation for Digital Heritage Laboratory (DICEA, Marche Polytechnic University), and the results of research conducted by Sineglossa and ICOM Marche on digital engagement solutions adopted by museums in the Marche region.<\/p><p data-start=\"5781\" data-end=\"5827\">\ud83d\udc49 Free admission with <a href=\"https:\/\/forms.gle\/tyBN56XLJMnvqpbY9?_imcp=1\" target=\"_blank\" rel=\"noopener\">mandatory registration<\/a>. <span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><b>\ud83d\udcbb Webinar online (may \u2013 june)<\/b><\/p><p data-start=\"5871\" data-end=\"6046\">A series of online webinars will also take place in May and June, focusing on the presentation of the research and in-depth exploration of AI use cases in the cultural sector.<\/p><p data-start=\"6048\" data-end=\"6155\">\ud83d\udc49 <a href=\"https:\/\/sineglossa.it\/en\/newsletter\/\" target=\"_blank\" rel=\"noopener\">Subscribe to the Sineglossa newsletter<\/a> to receive updates on dates, speakers, and participation details.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a964b4 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"7a964b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDI3NDIsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the AI Compass Research<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The need for an AI Compass in Cultural Heritage Museums, archives, and libraries are entering a new phase of digital transformation. After years focused on the digitisation of collections and the development of tools for online fruition, the emergence of generative artificial intelligence is opening up new possibilities for accessing heritage, conducting research, and engaging [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115,123,107],"tags":[159,117],"autore":[],"class_list":["post-42752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-new-projects","category-news-en","tag-artificial-intelligence","tag-art-and-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The AI Compass for Cultural Heritage now online | Sineglossa<\/title>\n<meta name=\"description\" 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