{"id":39090,"date":"2025-08-07T02:34:00","date_gmt":"2025-08-07T02:34:00","guid":{"rendered":"https:\/\/sineglossa.it\/?p=39090"},"modified":"2026-08-25T14:39:31","modified_gmt":"2026-08-25T14:39:31","slug":"online-the-research-on-genai-and-the-cultural-and-creative-sector","status":"publish","type":"post","link":"https:\/\/sineglossa.it\/en\/news-en\/online-the-research-on-genai-and-the-cultural-and-creative-sector\/","title":{"rendered":"The research on GenAI and the cultural and creative sector is now online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39090\" class=\"elementor elementor-39090 elementor-38806\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de1a0b1 e-con-full e-flex e-con e-parent\" data-id=\"de1a0b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c10d2e5 elementor-widget elementor-widget-heading\" data-id=\"c10d2e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What GenAI means for the cultural and creative sector<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da6933 elementor-widget elementor-widget-text-editor\" data-id=\"6da6933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"303\" data-end=\"615\">The report <em data-start=\"374\" data-end=\"432\">GenAI for the Growth of the Cultural and Creative Sector<\/em> is now online: a <strong>study led by Sineglossa<\/strong> (Alessia Tripaldi and Luca Baraldi) <strong>to explore how generative artificial intelligence is perceived, envisioned, and applied within the artistic, cultural, and creative fields.<\/strong><\/p><p data-start=\"617\" data-end=\"1041\">As the partner responsible for designing the training program of <a href=\"https:\/\/sineglossa.it\/progetti\/generativa\/\">GENERATIVA<\/a> \u2013 the academy on generative AI for 75 professionals from the sector, starting in October 2025 \u2013 Sineglossa carried out a context analysis to identify the needs and expectations of cultural and creative professionals, with the aim of turning them into concrete guidelines for an educational program that supports the <strong>mindful adoption of GenAI.<\/strong><\/p><p data-start=\"1043\" data-end=\"1274\">The research presents the outcomes of focus groups involving 43 participants, including <strong>artists, GLAM professionals (Galleries, Libraries, Archives, and Museums), and representatives of the Cultural and Creative Industries (CCI).<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe51a4a elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"fe51a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Mzg3OTcsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the research<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9261624 elementor-widget elementor-widget-heading\" data-id=\"9261624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Research methodology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da5a16 elementor-widget elementor-widget-text-editor\" data-id=\"6da5a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The study focused on three key aspects:<\/p><ol><li><strong>Redefining and reimagining the concept of <em data-start=\"1389\" data-end=\"1403\">generativity<\/em><\/strong>, to foster debate on the creative, managerial, and strategic opportunities linked to the broad idea of \u201cgenerating\u201d;<\/li><li><strong>Understanding the ideal role of AI<\/strong>, to outline expectations and identify urgent and concrete needs emerging from professional experiences;<\/li><li><strong>Identifying sector\u2013specific applications<\/strong>, to shape training offers according to the unique features of each target group.<\/li><\/ol><ul><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38453bf elementor-widget elementor-widget-heading\" data-id=\"38453bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recommendations for a tailored training<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9014f00 elementor-widget elementor-widget-text-editor\" data-id=\"9014f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Based on these results, the design of the training program includes:<\/p><ol><li>Cross\u2011sector modules, to provide technological literacy and foster critical reflection on the use of GenAI;<\/li><li>Sector\u2011specific modules, tailored to the needs of each area:<\/li><\/ol><p><strong>GLAM:<\/strong><br \/>a. Tools for accessibility and the design of interactive experiences,<br \/>b. Strategies to enhance audience engagement,<br \/>c. Technologies for organizing and cataloguing cultural heritage.<\/p><p><strong>ARTISTS:<\/strong><br \/>a. GenAI applications for co\u2011creation and creative expansion.<br \/>b. Approaches to maintaining human control in artistic processes.<br \/>c. Ethics and intellectual property in the management of generated content.<\/p><p><strong>CCI:<\/strong><br \/>a. Solutions for automating administrative and management processes.<br \/>b. Predictive analysis to support strategic decision\u2011making.<br \/>c. Technologies for developing innovative cultural products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b8bc2 elementor-widget elementor-widget-text-editor\" data-id=\"a9b8bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As for <strong>teaching methodologies<\/strong>, GENERATIVA adopts an interdisciplinary pedagogical approach, combining:<\/p><ul><li><strong>Learning<\/strong> <strong>by<\/strong> <strong>doing<\/strong>, enabling hands\u2011on practice with real projects that integrate GenAI into the typical workflows of each sector;<\/li><li><strong>Case studies<\/strong>, to highlight concrete examples of GenAI applications into the cultural field, identifying best practices and critical issues;<\/li><li><strong>Interdisciplinary and cross\u2011sector workshops<\/strong>, creating spaces for dialogue among professionals from different fields to refine methods and perspectives.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e102c81 e-con-full e-flex e-con e-child\" data-id=\"e102c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8134d23 e-grid e-con-full e-con e-child\" data-id=\"8134d23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2727ac8 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"2727ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Mzg3OTcsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the research (in Italian)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a586200 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"a586200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/forms.gle\/tS8VSsShFqqpoweP7\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply to the Academy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What GenAI means for the cultural and creative sector The report GenAI for the Growth of the Cultural and Creative Sector is now online: a study led by Sineglossa (Alessia Tripaldi and Luca Baraldi) to explore how generative artificial intelligence is perceived, envisioned, and applied within the artistic, cultural, and creative fields. As the partner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108,107],"tags":[159,163],"autore":[],"class_list":["post-39090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-news-en","tag-ai","tag-education-and-training"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online the research on GenAI and the cultural and creative sector | Sineglossa<\/title>\n<meta name=\"description\" content=\"What is Artificial Intelligence for you? 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